you built the company. who's building the business?
marketing, operations, retention, strategy, field notes Jonathan Finlay marketing, operations, retention, strategy, field notes Jonathan Finlay

you built the company. who's building the business?

“They skipped the basement and went straight to framing the house. Strategy feels abstract when there are invoices to send, clients to call, and fires to put out. Founders want results; they want the house. Nobody wants to pour concrete…but a house without a basement is just waiting for the ground to shift.”

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