Jonathan is a marketing and operations strategist with over ten years of experience building scalable infrastructure inside growing companies. His career has spanned founding and operating businesses, leading corporate marketing functions, and advising owners who are navigating the transition from informal, founder-driven management to structured, repeatable systems.

In 2018, jonathan founded Canvas Print Photos, a B2C e-commerce business he built from zero revenue to a profitable exit. More recently, as Head of Marketing & Strategy at Bosley-Toronto Realty Group, he developed the "Make it Easy" brand platform and led performance marketing campaigns that achieved a 10-12% click-through rate at an average $0.09 cost-per-click, outperforming real estate industry benchmarks by four to six times. He has worked with C-Suite leaders at professional associations, as well as real estate brokerages and scaling service companies - typically as the first senior marketing hire brought in to professionalize a function that had been managed informally.

The companies Jonathan has served share a pattern: they had figured out how to win customers but hadn't yet built the marketing, operations, or retention infrastructure to serve them consistently at scale. The founder was still the bottleneck, the processes were ad hoc, and the growth that should have been exciting had started to feel unsustainable. Diagnosing that pattern and building the systems to resolve it is what led to the founding of Finlay Consulting.

Jonathan holds a Business Administration diploma in Marketing from Seneca Polytechnic, where he graduated with High Honours and a 4.0 GPA. He holds certifications in Google Analytics (GA4), Google Ads Shopping, and AI-Powered Performance Ads.